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Fashion for singles is not an uncommon phrase in a generation like this, but often we see it and wonder if there is such thing, reading through this article will do justice to your questions.
Single is a term used for individuals that are not in any form of romantic relationship. When we hear the term” singles” the first thing that probably comes to mind is an individual in his/her early stage of life that is not in a relationship, but often times we are wrong. The term “single” can be used as a general term for any individual of any age group who is not in a romantic relationship either by choice “new singles”, or single by circumstance which may be as a result of divorce or widowhood, although the latter group of singles spends less frivolously on fashion.
Fashion changes every now and then, and singles are clearly becoming the Centre market. It has been discovered that so many companies now adjust their products and advertisements in ways that suit the taste of singles. Companies like “Zara” one of the world’s most valuable brands who’s core market is for women within the age of 24-35 years, many of which can be classified to be singles.
The unending thirst for change in fashion trend is one of the major reasons businesses pay most attention to fashion products and services for singles. Unlike married individuals singles are more skeptical about what to wear and how to look at a particular time and season. These have led to more production of fashion items for singles, examples are recent trends of some particular fashion items made just for singles, as published by “elitedaily.com”
A lot of fashion brands have been created just for singles, this can be said to be as a result of singles’ purchase pattern, singles are more brand focused, they take more fashion risks because they consider themselves to be free, they are less conscious about prices unlike married individuals with lots of responsibilities, and are drawn to convenience when it comes to fashion for singles examples of common brands among singles are J.crew, LOFT, Tory Burch, Victoria’s secret, and many others.
Now let’s talk about the order of the day “Social Media” and ”Social Networking”, in this generation social media is known to be the major pool of fashion, which constantly induces changes in fashion approach especially for singles. Singles are more concerned about the latest trends especially the fashionable ones; they use media like Instagram, Twitter, Facebook and the likes to show latest fashion trends.
This brings me to internet dating sites specifically fashioned just for singles. One of the recent ones is “Coffee Meets Bagel“ this site recently analyzed 300,000+ of their match data and user profile to discern what fashion brands are singles’ favorites, they were able to make clear that singles have specific fashion and sometimes even have specific brands in common.
Fashion industries have made being single interesting, singles now are proud to show themselves off. Explore the world of fashion while single.