UNDER ARMOUR – THE SPORTSWEAR BRAND 

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Under Armor’s well-known sportswear brand was founded in 1966 by a former University football player of Maryland, Kevin Plank. Under Armour is now well known for its advanced sportswear and is the original innovator of performance apparel. This brand mainly focuses on the market, fulfilling the general athletic community or individuals with a more active lifestyle. Under Armour is different from other competitors because they offer a more flamboyant approach to supplying athletic apparel to all the men and women athletes throughout the world. They are a unique brand from the top competitors because they have high-performance athletic clothing that absorbs moisture and have unique anti-odor technology that takes all the odor away from the athlete’s body to enhance their performance in hot or cold conditions. 

Under Armour Sportswear 1
Image Source: The Business Journals

The brand’s primary mission, Under Armour’s, is to make all athletes better through their passion, design, and relentless pursuit of innovation. This brand progressed a lot. But do you know where it started? It all started with an idea to make a superior T-shirt by knitting Fabric. The technology behind Under Armour’s diverse product assortment for men, women, and youth is very complex. Still, the motive and the benefits were too simple: you can wear HeatGear when it’s hot and switch to ColdGear when it’s cold. It also has AllSeasonGear between the extremes. You probably missed a lot if you haven’t tried these items from a world-known renowned brand, Under Armour being an athlete. 

BRAND HISTORY 

Under Armour seems to be found everywhere nowadays. You must have seen these in movies worn by celebrities, by athletes. This brand is now a worldwide renowned brand that has more than 7,800+ employees. So do you know where this American sports company started its journey? You will, believe it or not, the brand’s global headquarters is now in Baltimore, Maryland, but it all began from his grandmother’s basement in Washington, D.C. 

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Image Source: The New York Times

A young football captain from the University of Maryland noticed that his jersey tee shirts were soaked entirely with wear after practices, but the compression shorts stayed dry and never got wet. This inspired the founder and the brand owner of Under armor, Kevin Plank, to make moisture-wicking synthetic fabric shirts. It keeps the athletes cool and dry, and they are also lightweight. It is similar to all the qualities of compression shorts. Plank created these breathable shirts in his grandma’s basement in Washington and then started traveling up and down the east coast and tried to sell them for general feedback. From his grandmother’s basement in Washington, he moved to Baltimore. After traveling through a few cities, he made his current headquarters which is now at Tide point. 

under armour history
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Eventually, he formed his first own team, and the sale came at the end of 1996 for about $17,000. He knew he had made such an achiever-winning product which is very good going in the long run, and meanwhile, this gave him even more motivation to keep at it. And that’s how nowadays, the most favorite and most wanted sports brand, Under Armour, was born. Plank perfected the design by creating a new T-shirt built from his microfibers that wicked moisture and kept athletes calm, dry, and light while they workout. The major competing brands, including Nike, Adidas, and Reebok, started to use the same technique by using Plank’s footsteps with their moisture-wicking apparel. Plank took the name of his brand from a British word called “armor” as it equally fit for a sportswear brand name. This sportswear and casual apparel brand was the first company to develop a moisture-wicking technology in athletic tees. Since 1996, when the band stretched to earn positive feedback, the sportswear company has continued to expand from Washington to every part of the world.

under armor history
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After Under Armour began offering footwear in 2006. The UA brand experienced rapid growth after 1999 because it was featured in Warner Brothers films, like Any Given Sunday and The Replacements. The brand is currently sponsoring the NFL Combine and the University of Notre Dame. They also provide uniforms and athletic equipment for the school, which has a 10-year deal with Under Armour. Starting from base layers, tee shirts, sunglasses, work boots, athletic shoes, and back to compression shorts, this sportswear brand is in the heart of every sportsperson. The moisture transport technology is Under Armour’s significant and attractive feature, along with 4-way stretch fabrics, anti-odor technology, UPF 30+ qualities, and flatlock seams. These are some of the other special features seen in men’s women’s sportswear. It is breathable, stretchy, and versatile. As we all know, Kevin Plank was a football player, but he didn’t create it only for football players but for all kinds of athletes and workers worldwide.

WOMEN’S COLLECTION 

Bottoms 

Capris and shorts

Capris are short leggings kind of bottoms for rough use and workwear sessions. All new under armor capris and shorts are very famous among sportswomen as well as for daily benefits. Under Armor’s sportswear brand doesn’t compromise with its brand quality and is also available at affordable prices. The famous capris and shorts will make your workout sessions more enjoyable.

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Under Armour Women’s HeatGear High Waisted Pocketed Capri is made with super-light heat gear fabric, which delivers superior coverage without weighing you down. These materials wick sweat and dry fast. These capris are very comfortable for workout sessions as we sweat continuously during the workout sessions. The pants have stretch construction which helps us to be better in every direction. The bottoms have unique features like anti-odor technology, an excellent innovation that helps prevent odor and smell. The ergonomic flatlock seams deliver a comfortable, chafe-free fit to all the body sizes and stick with the body eventually. You can pair it up with a sports bra or sports tees along with a pair of running shoes to make yourself ready for your workout, gym, and yoga sessions.

shorts for women
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Apart from the capris, shorts are also available on the brand page and have gained quite an awesome review from the customer. Shorts are very body-friendly during summer and hot weather. Under Armour Women’s Play Up Short is one of the finest examples of how women like the short for their workout sessions. The soft, lightweight materials deliver superior comfort & breathability. This material wicks up the sweat and dries quickly so that the pants don’t stick on the body. Anti-pill or anti-pick makes the pants extremely durable. Anti-odor technology helps prevent odor and body smell. The pants have an elastic waistband so that it doesn’t slip away from the waist. You can wear it with a sports bra and loose tees.

Leggings

There is nothing new that leggings are the best-fitted pants for every occasion, but they can still come with their downsides if it is not worn correctly. In the same way, it is also bothersome if you’ve paired the leggings which don’t fit along with them. It can be one of the most annoying issues when you cannot pair the pants with a proper outfit. If you are a fitness freak, you must have come to know that the brand, Under Armour has made a waistband technique to solve the problem. The waistband is made of two layers of fabric, One on both layers’ insides and the silicone printed strips onto the fabric. These two are joined together. The silicone strips provide grip to the waist so that the waistband stays in place and doesn’t fall off during workouts.

under armor womens leggings
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All the fitness workers are very fond of under-armor leggings. Leggings are a kind of asset for all sports brands. You have indeed seen the brand name under Armor in the waist of many sportswomen. These brands made lightweight and sweat-free leggings that make the athlete fall in love with them. Under armor heat gear leggings are locked-in UA Compression fit style, making you feel more powerful and comfortable during workouts and gyms. Super-light heat gear fabric delivers superior weight coverage. Material with which it is made soaks the sweat & dries fast. The special 4-way stretch construction helps to move better in every direction. The anti-odor technology helps to prevent odor and smell. It will ultimately stick to your body size, and the light materials make you feel free to stretch. Under Armour Women’s HeatGear Leggings with Crop Print ankle are available in Black (003) and Metallic Silver,  from small to extra large. Super-light heat gear fabric provides full coverage without weighing you down. The material wicks, sweats & dries fast. The pants have a 4-way stretch construction, which helps to move better in every direction. Anti-odor technology prevents the growth of odor-causing microbes and foul smells. The ergonomic flatlock seams deliver a comfortable, chafe-free fit to all the body sizes and help while running and jumping.

Underwear 

To wear or not to wear underwear is one of the common questions fit ladies have during their exercise. But it would help if you remember your health and hygiene when it comes to your underwear. Many panels of experts offer panty-related advice for ladies who lunge and crunch, bike, hike, run, and swim or athletes. Under Armour is a brand that makes women’s underwear with safe materials for which you won’t feel left out or irritated during your session.

under armor women underwear
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Under Armour Women’s Ua Pure stretch gives full back coverage. The super-soft stretch fabric delivers excellent all-day comfort and hygiene. It comes with Laser-cut edges, which offer a hem-free construction for a smoother, more flattering feel at the back when it is worn under leggings or pants. It is lightweight and comes with a 4-way stretch fabrication, improves range of motion & maintains the shape of the back. Anti-microbial technology keeps you fresher for longer times. It can be worn during running, jumping, squats, and other exercises. Another Under Armour Women’s Hipster Printed Underwear comes in mineral Blue or Black color. The brand provides super-soft stretch fabric that delivers the underwear with all-day comfort for any activity you do wearing it. The laser-cut edges offer a hem-free construction for a smoother, more flattering silhouette. The 4-way stretch construction moves better in every direction while you do the exercises. Along with this, the anti-odor technology is an incredible innovation that helps prevent odor and smell.

 

womens underwear collection
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Under Armour Österreich

Outerwear 

Jackets

Jackets are always attractive and most wanted winter wear because of their statement on style. Under Armour, the well-known sports brand, launched the Jackets, which can be used both as winter wear and for exercise during the winters. Under Armour Women’s ColdGear Reactor is an intelligent jacket with insulation adaption to any activity for non-stop comfort. Total versatility, lofty insulation with a unique quilting pattern that helps trap heat but still allows air to flow so that you don’t overheat. The brand’s unique UA Storm technology repels water without sacrificing breathability, smoothness. The ripstop woven fabric is lightweight & extremely durable during cold days. You can pair these up with jeans and leggings for a gorgeous look.

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Image Source: Yahoo News

The generous funnel neck collar with an adjustable drawcord helps to keep you warm from up to the bottom. Under Armour women’s Armour Insulated Jacket also has UA Storm technology which repels water. Strategic synthetic insulation with 180g body weight and 140g sleeve weight gives extra warmth whenever needed. The insulation is lightweight and water-resistant, which is also breathable & can be compressed without losing warmth. The cold gear infrared technology uses a soft, thermo-conductive inner coating to absorb and retain the body heat while working. The lightweight woven fabric delivers superior comfort & durability.

Vests

Vests are the new form of style for every woman, especially women athletes. It can gear up your style without compromising your workout sessions. Under Armour Women’s down Vests have UA Storm technology which repels water without sacrificing breathability. The Lightweight woven fabric delivers superior comfort and durability. It comes with a 3-piece hood with bungee adjustment to it along with the drop hem shoulder attached to it. Another unique brand is Under Armour Women’s 3g Reactor Vest, which also has UA Storm technology, ColdGear Reactor, intelligent insulation that adapts to your activity level for excellent breathability & warmth while you are doing your work. The lightweight, low-profile insulation is embedded between two layers of performance fabric for the ultimate mix of warmth & breathability. The woven fabric delivers superior comfort and durability along with side stretch panels for extra mobility.

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Image Source: Nautica

Sports Bra 

One of the favorite outdoor workouts for all the women in the fall of weather is undoubtedly hiking. The adventure in sport can be mellow or intense as you crave for it. If searching an actual list to gear up with the proper attire so you can feel comfortable and supported, here is the brand that designed sports bras specifically for our athletes and fitness freaks. The sports bras from Under Armour provide all the support and fit in the body when hitting the path ahead. Do you face difficulty searching for the perfect and excellent sports bra that offers the proper support on your runs? Just go once with this brand. Many women mistakenly think they don’t need any extra help for the breast during workouts or running. They are active. But if you have a small – or large bosom, a sports bra is very important to make you feel good.  Without a sports bra, you can often feel uncomfortable and left out.

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At the same time, a lot of movement or jerking can cause the connecting tissue to loosen, which eventually can lead to sagging breasts or breast cancer. That is why it is super important that you invest some of your money in some great sports bra that can offer the right amount of support when it’s time to run or be active in other ways. And we can assure you this brand will never let your expectations go down. Under Armour Women’s Mid Keyhole Sports Bra is specifically made to use during workouts. The bra is available for A, B, and C Cups. This sports bra is made from 87% Polyester and 13% Elastane, best suited for A to C cups.

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Image Source: Times of India

The UA Compression sports bra delivers support and reduces it to medium-impact to the breast during a workout, cardio activities like yoga, cycling & biking. The bra is made with classic pullover style with racer back, designed with enhanced range of motion & added with some keyhole design for extra cooling effect and ventilation during exercise or everyday activities. The super-soft jacquard elastic band delivers a quick fit for all-day comfort. HeatGear Sweat Wicking is a unique feature of the brand which delivers a superior next-to-skin feel. The material soaks all the sweat and dries fast. The 4-way stretch construction system helps to move better in every direction while exercising. It also helps in double-lined for coverage and has no padding.

Tops

Behind all the sportswear, the brand is also making graphic tees, hoodies, sweatshirts, polo shirts, etc. The customers are never unsatisfied with the brand products. So here, the brand also launched the item for all their female fans. We all are very fond of hoodies and tees as it creates a unique sense of style. Under Armour Women’s Featherweight Fleece is exceptionally lightweight and woven with super soft terry materials, long-lasting for comfort and durability. The material wicks sweat and dry fast depending on how the body sweat. The contrast sewn in overlay gives the hoodie a layered look without the extra bulk.

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Image Source: Kohl’s

Apart from the hoodie, the Under Armour polo shirt is quite famous. The textured fabric is very soft to use, lightweight and breathable. The material wicks sweat and dry very quickly. The anti-odor technology prevents odor-causing microbes. The mesh inserts on the sleeve cuffs are very comfortable and breathable during workouts. It comes with elongated packets, and its dropped scoop hem helps enhance coverage to the entire body. Under Armour Women’s Freedom Logo T-Shirt is made with 60% Cotton and 40% Polyester, which comes with a round neck and super-soft, cotton-blended fabric which provides all-day comfort. The material wicks sweat and dry fast and can have a ribbed collar.

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Recent Updates

In October 2019, Kevin Plank announced that he would be stepping down by 2020, and the brand COO, Patrik Frisk, would succeed him to be the CEO in January 2020. In July 2020, the company received Wells Notices from the U.S from the securities and exchange commission. The notices are the result of companies accounting revelations from 2015 to 2016 and the “pull-forward” sales for the same period. In the same month, the company reported a revenue decline of 41% in 2020 or $707.6 million to their total income. As a result of the COVID-19 pandemic, Under Armour had to close its stores and showrooms earlier that same year. Despite all the revenue and decline in the sales, it still reached better analytic predictions, which had previously estimated profits of $541 million in sales for Q2. 

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Image Source: Ecotextile News

Conclusion

After reviewing all the categories from the women’s section, we can see that the companies are doing exceptionally well in the industry of sportswear. Currently, Under Armour is one of the more established brands with a broader customer base worldwide. It has more market share than any other competitive brand, which leads to more customers and, in the end, more profits. Under Armour started to expand globally so that in the future, they might catch up with all the big brands which are ruling right now. Even so, it is an extremely tough task to reach such a position. Under Armour has a very bright future if it keeps going on the path that they are following.  They make very innovative products that are very attractive and capture the eyes of the consumers.

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However, Under Armour needs to keep trying to expand globally more and expand its showroom. They need to try and continue to expand their target market to include more products for women. If Under Armour can accomplish these two goals, the competition in the athletic shoe industry will greatly intensify, and the brand can reach the global top. Although Under Armour Representatives are holding conferences, releasing future advertising through television, not much has been announced about the company’s products. If you still haven’t tried this brand, try once to see how the Washington boy became the brand owner of one of the world’s largest selling sportswear, Under Armour. 

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